Case Study | Jared Dylan
KijiK organized a campaign for musician Jared Dylan centered around our project The Beach Chronicles and his album and tour.
We created a stroyline within The Beach Chronicles creating the character Kid Dylan and the accompanying story line featuring celebrity guests Rami Jaffee of The Foo Fighters and producer Ran Pink along with musician KT Tunstall and others.
The storyline took place across multiple media platforms. The initial activation was a short film that consisted of the songs on the EP that comprised individual vignettes into one cohesive story line. Below are excerpts from the music video and short film.